Is it us or do Super Bowl commercials get as much media coverage as the actual game itself? With millions of viewers and potential consumers, it’s prime real estate for advertisers who compete against each other to make a splash. Topping the charts on our “must-have” list for a successful ad campaign? Sex appeal.

In “keeping up with” the Vanity spirit, we think Kim Kardashian’s Skechers ad was one of the hottest spots during the 2011 Super Bowl. Unfortunately for us, Kim’s contract has expired so it doesn’t look like we’ll see another steamy ad this year. After the Huffington Post reported the reality mogul had been dropped from the shoe company, Skechers released this statement:

“While Kim’s contract with Skechers simply came to an end at the end of last year, we continue to have a great relationship with her as we do with all the other talent who have worked with the brand over the years. To say that she was “dropped” or “replaced” is misleading and untrue. Skechers has enjoyed and continues to enjoy the relationship with Kim, and in fact we continue to discuss ways that we may work together in the future.”

USA Today reports that Miss Kardashian will be replaced by a French Bulldog in this year’s commercial.

What do you think? Was that a slap in the face to Kim K.? Or are little dogs just as cute as Kim in tight workout clothes and a layer of glistening sweat?

Watch Last Year’s Ad